Internet marketing, also identified as online marketing is the process by which brands, services as well as goods are made known to the public via the internet. The rise in social media usage is a result of the increase of internet services in the 21st century. Facebook, twitter, Instagram, YouTube and a Google services have helped this increase. Internet marketing requires technical skill, without which it is virtually impossible.
The availability of internet services has driven many companies to develop some internet presence to have a competitive edge against other companies. Under the umbrella term online marketing, Search Engine marketing, email advertising, social media marketing, affiliate programs, paid advertising blogs and websites are some of the strategies that are addressed.
Search Engine Marketing is whereby a website appears among the first options on searching completion. During the web design stage, the website is deliberately made to have properties that make this possible. Generating traffic to websites by posting adverts to social media platforms which can then be retweeted on twitter liked and or shared on Facebook, and Instagram, repinned on Pinterest are forms of social media marketing.
Email marketing is marketing done by sending emails to the potential or current customers by a business to make their new products, offers or new prices known. It has proved useful in the past, seeing that the emails go to the personal email accounts which increase the chances of them being read. Affiliate marketing refers to a marketing strategy where customers are given rewards for initiating new customers. The primary customer may employ any of the online marketing strategies to lure new customers under their name. Businesses can sell their products through blogs with high traffic by paying the blogger to include their advertisements on their blog, a method that has become popular. The blogger may also provide links that upon clicking re-directs you to the page of interest.
Online marketing presents many benefits for companies and private entities looking to market their products. Parties interested in cutting marketing costs can use internet marketing as an advertisement tool. Online marketing is cheaper because it simply requires basic technical skills and internet connection. Target marketing is possible using this method as seen in email marketing where specific individuals are reached. Online marketing is very flexible in terms of time. Businesses can use online marketing anytime of the year regardless of the time or season. The internet has made the universe a global village making advertisements accessible by anyone all over the world. Through internet marketing, a lot has changed regarding business development.